Xada
PIM for promotional catalogues. Supplier feeds in, quote-ready storefronts out.
- 80,000+
- products kept in sync
- 3
- major storefront platforms
- 50+
- ecommerce stores maintained
- Laravel
- PHP
- Node.js
- BigCommerce
- Shopify
- WooCommerce
Hi ! I'm Umar. A full-stack developer
specialising in ecommerce and integrations.
I build the integration layer between product systems and storefronts, including BigCommerce, Shopify and WooCommerce, at AB Web Developers in Perth. Plus three products I designed, built and shipped on my own.
Commercial products
that I have worked on.
Three commercial products. What each one is, and the part I owned: storefront work at AB Web, and support on Healthengine's live booking platform.
AI Visualiser
Any product. Any logo, artwork, text, or pattern. See it before they enquire.
- Any product
- across the catalogue
- Any decoration
- logo, artwork, text, or pattern
- On-site
- product-page previews
- TypeScript
- Next.js
- Node.js
- PostgreSQL
- BigCommerce
- AWS
Healthengine
Find, book, and manage GP, dentist, physio, and telehealth appointments in one marketplace.
- 10k+
- practices on the marketplace
- 25+
- practice management systems
- 10/10
- NPS on support
- Online bookings
- PMS connectors
- Telehealth
- Practice software
I was a developer
before the agents.
That is still the useful part. I know what good code looks like without a model, so I can tell when one is helping and when it is guessing. Claude Code, Codex and Cursor accelerate the work. I still decide what ships.
-
Claude (opens in a new tab) Claude Code
Plan, spec, and review
-
Cursor (opens in a new tab) Cursor
The file I am looking at
-
OpenAI Codex (opens in a new tab) Codex
Parallel implementation
Always-on skills
- Caveman
- Ponytail
- Design taste
- Security review
- Playwright
Personal Projects
A macOS AI companion, a Perth bin-day app, and a commission tool for BigCommerce merchants. Designed, built and shipped by me. Each preview below is interactive. Try it.
heyMate
Product design · macOS engineering
Download for Mac
Terminal
curl -fsSL getheymate.vercel.app/install.sh | bash macOS 14.2 or later. Apple silicon and Intel supported.
heyMate
AI buddy that lives
at the top of your Mac.
Ask about your screen.
Learn by trying each step.
Hold ⌃ + ⌥ to try.
Talk + typeScreen contextYour existing plan
Overview
Meet heyMate.
AI buddy that lives at the top of your Mac.
Ask by voice or text. Follow spoken guidance and drawn explanations, then try the next step yourself.
Bring your Claude, ChatGPT, or OpenCode access. Provider limits apply.
Talk
Say something like…
“Open this project on GitHub so I can give it a star.”Scripted example · no microphone access
Typed chat
Type where you work.
Screen context
Ask about what is visible.
HeyMate can point out controls and explain each step with drawn annotations. This scripted preview never captures your screen.
Coding agents
Choose a coding handoff.
heyMate can hand coding work to these tools. This demo prepares a local mock handoff only.
Dictate
Speech, cleaned up.
“um can you send the build notes to the team tomorrow”
Tools
Useful context, ready when needed.
A native macOS companion that teaches you the software in front of you. Ask a question, follow spoken guidance and drawn annotations, and try each step yourself.
- macOS
- Guided walkthroughs
- SwiftUI
BinMate
Product design · iOS engineering
BinMate app preview
App overview shown. Enable JavaScript to browse app screens.
A Perth bin-day utility that turns council schedules into one clear answer: which bins go out tonight. 541 backend tests across 46 suites and CI on every pull request gate each release.
- SwiftUI
- Perth utility
RepFlow
Product design · Full-stack engineering
RepFlow
Commission manager
Synthetic frontend demo
Explore a local product tour based on RepFlow’s Dashboard, Team, Orders, Reports, and Settings screens.
Overview
Dashboard
Commission snapshot
- PS
Priya SharmaNo attributed orders
$0.00 - MW
Marcus Webb1 order
$76.12 - LC
Lily Chen1 order
$54.92
Incoming order
BigCommerce order#SYN-1280$1,280.00 · Completed
Unassigned · needs attention
Sales reps
Team directory
Priya Sharma
priya@example.test
Marcus Webb
marcus@example.test
Lily Chen
lily@example.test
BigCommerce orders
Order inbox
Import history
BigCommerce order#SYN-1280
Completed- Subtotal
- $1,280.00
- Discount
- $0.00
$128 commission · Donemax(0, $1,280 − $0) × 10% = $128.00
BigCommerce order#SYN-0940
Shipped- Subtotal
- $940.50
- Discount
- $45.00
Marcus Webb · $76.12 commission
BigCommerce order#SYN-0610
Completed- Subtotal
- $610.25
- Discount
- $0.00
Lily Chen · $54.92 commission
August 2026
Monthly statements
Gross commissions$131.04
Paid$0.00
Outstanding$131.04
Priya Sharma0 orders
- Gross
- $0.00
- Paid
- $0.00
- Outstanding
- $0.00
Marcus Webb1 order · Partial
- Gross
- $76.12
- Paid
- $0.00
- Outstanding
- $76.12
Lily Chen1 order · Unpaid
- Gross
- $54.92
- Paid
- $0.00
- Outstanding
- $54.92
Detailed order-level breakdown remains outside this frontend demo.
Store controls
Settings
Enable direct sales
Add a Direct Sale attribution option and exclude those orders from unattributed counts.
Enable commission tracking
Calculate commission from discount-adjusted subtotal and assigned rep rate.
Store connection
Orders arrive through webhooks; historical orders can be imported from a selected date.
A BigCommerce app built to marketplace requirements: OAuth install, HMAC-validated order webhooks, and a discount-adjusted commission formula. Live and free during launch; marketplace listing in review.
- BigCommerce
- Commission workflow
Experience
Selected roles, most recent first. The full history is in my résumé: a .NET and AWS internship, a short support role at a healthcare platform, then commerce systems.
-
Present
AB Web Developers
Full Stack Developer
Commerce integration and platform work across a group of promotional-products storefronts.
What I shipped Built product export and storefront integrations across BigCommerce, Shopify, and WooCommerce, with catalogue workflows covering 80,000+ products.
-
Healthengine
Web Support
Frontline technical support for a healthcare appointment platform.
What I shipped Maintained a 10/10 NPS while diagnosing appointment connector and remote-connectivity issues across phone, chat, and ticket queues.
-
Cloudcon
Software Developer Intern
Mobile, web, and backend application work across a .NET and AWS stack.
What I shipped Delivered React Native app work for Android and iOS alongside ASP.NET/C# services using AWS Lambda, ECS Fargate, KMS, and S3.
I like owning
the whole problem.
I sit where product judgment and engineering meet. Right now that’s commerce integrations and multi-tenant AI services, built end to end.
I learned the long way: reading a codebase, writing the code, reviewing it line by line. A lot of that runs through agents now, and the judgment hasn’t changed. How I work with Claude Code, Codex and Cursor.
-
Own the whole problem
Workflow, interface, and the system behind it — including the strange edge cases nobody scoped.
-
Build for the week after launch
Retries, partial writes, honest failure states, and getting unstuck without emailing support.
-
Ship with agents, keep the judgment
Briefs, skills, MCP, and hooks that refuse the dangerous parts. I still decide what good looks like.
Tell me what
you are building.
Best if you already know the problem: an integration that keeps drifting, a service that needs tenancy before it can be sold, a product that needs building end to end. Perth, Western Australia, and I reply within a day or two.
umarsiddiqui@outlook.com.au